Why Use a CRM?

What is a CRM? And why do you need one?

CRM stands for Customer/Client Relationship Management. It is a software that tracks interactions with prospects & clients. From the initial lead page connection, to progress of onboarding, to invoicing, & follow-up. The right software can automate so many things for you, freeing up your time to be spent actually focusing on your clients. Now, it generally does not take the place of an email marketing software like Active Campaign or MailChimp, but they can frequently be used together.

And why do you need one?